Natixis completes the acquisition of PayPlug and confirms its ambitions on the e-commerce market

The French startup PayPlug, founded in 2012, markets a proprietary online payment solution enabling e-merchants to increase their sales, while also securing their transactions via a fraud prediction technology based on machine learning.

The acquisition of this fintech reinforces the full digital offering of the Payment business line which groups together all Groupe BPCE’s payment activities (Natixis Payment Solutions, Natixis Intertitres, PayPlug, S-money and its subsidiaries Depopass, E-Cotiz, Le Pot Commun). It is also consistent with the aim of offering merchants ever more agile solutions suited to new usages. The Payment business line develops services for merchants and solutions for consumers including prepaid services. Its diversified offering is underpinned by an approach combining technology, business orientation and entrepreneurial momentum.

For Catherine Fournier, Head of Payment business line, “We need acquisitions to enhance our offering and accelerate our growth on this fast-changing market. PayPlug provides us with a very easy-to-use solution that has proved its worth with small and medium-sized merchants by demonstrating a close understanding of their needs. We can now work together on some fine challenges while respecting the agility that forms part of PayPlug’s DNA.”

For Camille Tyan and Antoine Grimaud, founders of PayPlug who continue to head the company, “Natixis’ investment in our company is vital to continue expanding our business not just in France, but also in Spain and Italy, and to move into new European markets. It will also allow us to develop new features in order to respond ever-better to e-merchants’ needs, particularly by improving their conversion rates and the levels of security PayPlug offers. Once operational, this tie-up with Natixis will ensure we retain our agility. It therefore represents a genuine business opportunity, and also a human one, given that our teams share the same ambition to distinguish ourselves in the payment world.”

 (1) Authorized by Autorité de Contrôle Prudentiel et de Résolution (ACPR)